Use Hobbies.
Listen to episodes about a proven customer retention strategy used by iconic product brands.
Image: Caran D’Ache®
Filter By Hobby
- For Badminton
- For Beekeeping
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- For Cigar Smoking
- For Coffee Brewing
- For Coffee Tasting
- For Collecting
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- For Drawing
- For Exploring
- For Film Enthusiasts
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- For Frescobol
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- For Polo
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- For Scuba Diving
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- For Stargazing
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- For Tequila Enthusiasts
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- Recap
Filter By Brand
- A24
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Most listened →
Guitar Playing As A Hobby → Club Concept for Gibson®
This is a concept of what Gibson can choose to design, a type of brand community centered on a shared hobby: guitar playing, ultimately turning guitar-playing hobbyists into members with benefits, including access to exclusive events and unique experiences.
Learn The Strategy → Club Concepts For Product Brands
In the next four episodes, we will create concepts for Gibson, Orvis, STIGA, and Montblanc, with the potential to design their own branded clubs. Our goal is to help product brands build more brand communities driven by hobbies. How? By turning what they are selling into something people feel a sense of belonging, using a framework we call The Ferris Five.
Experiences For Formula 1 Enthusiasts → Strategy Used By Ferrari®
Listen to host André Brathwaite share the backstory of its founder, Enzo Ferrari, who turned his passion into a lasting brand that uses a customer retention strategy: hobby-driven experiences, including a club (Scuderia Ferrari Club), locations (Il Cavallino Restaurant), and activities.
Experiences For Fitness Enthusiasts → Strategy Used By Oysho®
Listen to host André Brathwaite share the backstory of its founder, Amancio Ortega, who turned his passion into a lasting brand that uses a customer retention strategy: hobby-driven experiences, including a club (Oysho Community), locations (Oysho Partner Studios), and activities.
Experiences For Glassmakers → Strategy Used By Corning®
Listen to host André Brathwaite share the backstory of its founder, Amory Houghton Sr, who turned his passion into a lasting brand that uses a customer retention strategy: hobby-driven experiences, including a club (CMOG Community), locations (Corning Museum of Glass), and activities.
Experiences For Ocean Lovers → Strategy Used By PADI®
Listen to host André Brathwaite share the backstory of its founders, John Cronin and Ralph Erickson, who turned their passion into a lasting brand that uses a customer retention strategy: hobby-driven experiences, including a club (PADI) and activities.
Experiences For Nature Enthusiasts → Strategy Used By National Geographic®
Listen to host André Brathwaite share the backstory of its founders, prominent explorers, scientists, and scholars, who turned their passion into a lasting brand that uses a customer retention strategy: hobby-driven experiences, including a club (National Geographic Society), locations (National Geographic Base Camp), and activities.
Experiences For Beekeeping Enthusiasts → Strategy Used By Flow Hive®
Listen to host André Brathwaite share the backstory of its founders, Cedar Anderson and Stuart Anderson, who turned their passion into a lasting brand that uses a customer retention strategy: hobby-driven experiences, including a club (Flow Hive Community) and activities.
Experiences For Riding Enthusiasts → Strategy Used By Harley-Davidson®
Listen to host André Brathwaite share the backstory of its founders, William Harley and Arthur Davidson, who turned their passion into a lasting brand that uses a customer retention strategy: hobby-driven experiences, including a club (Harley Owners Group), locations (Harley-Davidson Museum), and activities.
Experiences For LEGO Enthusiasts → Strategy Used By LEGO®
Listen to host André Brathwaite share the backstory of its founder, Ole Kirk Christiansen, who turned his passion into a lasting brand that uses a customer retention strategy: hobby-driven experiences, including a club (LEGO User Groups), locations (LEGO House), and activities.
Experiences For Crystal Figurine Collectors → Strategy Used By Swarovski®
Listen to host André Brathwaite share the backstory of its founder, Daniel Swarovski, who turned his passion into a lasting brand that uses a customer retention strategy: hobby-driven experiences, including a club (Swarovski Crystal Society) and locations (Swarovski Crystal Worlds).
Experiences For Amateur Photographers → Strategy Used By Leica®
Listen to host André Brathwaite share the backstory of its founder, Ernst Leitz, who turned his passion into a lasting brand that uses a customer retention strategy: hobby-driven experiences, including a club (Leica Society International), locations (Leica Akademie), and activities.