#13. Club For Glassmakers → Strategy Used By Corning®
Listen to the customer retention strategy Corning® has been using.
Founders. You’ve probably heard of Corning, the renowned glass manufacturer founded in the United States in 1851.
Listen to host André Brathwaite share the backstory of its founder, Amory Houghton Sr, who turned his passion into a lasting brand that uses a customer retention strategy: hobby-driven experiences, including a club (CMOG Community), locations (Corning Museum of Glass), and activities.
The opinions expressed are solely those of the host and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.
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Globally admired brands are extending beyond the products they make. We at Forms of Recreation help discover handpicked spaces designed for refined hobbyists like you.
