Glassmaking As A Hobby → Strategy Used By Corning®

For Glassmaking
Written By FOR Team

Listen to the customer retention strategy Corning® has been using.

Founders. You’ve probably heard of Corning, the renowned glass manufacturer founded in the United States in 1851. Listen to host André Brathwaite share the backstory of its founder, Amory Houghton Sr, who turned his passion into a lasting brand that uses a customer retention strategy: hobby-driven experiences, including a club (CMOG Community), locations (Corning Museum of Glass), and activities.

Listening to this episode is just one of the many ways we at Forms of Recreation provide founders with the strategy to turn one-time buyers into repeat customers.

The opinions expressed are solely those of the host and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

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