#14. FOR Archive · Communities — OYSHO® Community

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Note: This episode was originally published during an earlier chapter of Forms of Recreation, when the podcast explored brands building communities around the interests people pursue.

OYSHO, the iconic women’s activewear brand founded in Spain in 2001, extends beyond its products.

In this episode, host André Brathwaite explores OYSHO Community and the story of the brand’s founder, Amancio Ortega, whose passion for fashion helped shape a brand that grew beyond the products it made to create a community and spaces for people to pursue their interest in fitness.

The opinions expressed are solely those of the host and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.


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Globally admired brands you know—and some you don't—are extending beyond the products they make.


#14. FOR Archive · Communities — OYSHO® Community
Forms of Recreation
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