#14. Club For Fitness Enthusiasts → Strategy Used By Oysho®
Listen to the customer retention strategy Oysho® has been using.
Founders. You’ve probably heard of Oysho, the renowned women’s activewear brand founded in Spain in 2001.
Listen to host André Brathwaite share the backstory of its founder, Amancio Ortega, who turned his passion into a lasting brand that uses a customer retention strategy: hobby-driven experiences, including a club (Oysho Community), locations (Oysho Partner Studios), and activities.
The opinions expressed are solely those of the host and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.
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