#15. Club For Formula 1 Enthusiasts → Strategy Used By Ferrari®
Listen to the customer retention strategy Ferrari® has been using.
You’ve probably heard of Ferrari, the renowned car manufacturer founded in Italy in 1939.
Listen to host André Brathwaite share the backstory of its founder, Enzo Ferrari, who turned his passion into a lasting brand that uses a customer retention strategy: hobby-driven experiences, including a club (Scuderia Ferrari Club), locations (Il Cavallino Restaurant), and activities.
The opinions expressed are solely those of the host and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.
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Globally admired brands are extending beyond the products they make. We at Forms of Recreation help discover handpicked spaces designed for refined hobbyists like you.
