You’ve probably heard of Field and Stream, the renowned hunting magazine that got started in the U.S. back in 1895. Listen to why its founders, John P. Burkhard and Henry Wellington Wack, turned their passion for hunting into a lasting brand—so that you can enjoy hunting as a hobby.

In this case study of Forms of Recreation, we took a closer look at Montblanc® and developed a concept for a branded recreation club that they can choose to design using the Ferris Five Framework, offering handwriting hobbyists member events, experiences, and unique benefits.

In this case study of Forms of Recreation, we took a closer look at STIGA® and developed a concept for a branded recreation club that they can choose to design using the Ferris Five Framework, offering table tennis hobbyists member events, experiences, and unique benefits.

In this case study of Forms of Recreation, we took a closer look at Orvis® and developed a concept for a branded recreation club that they can choose to design using the Ferris Five Framework, offering fly-fishing hobbyists member events, experiences, and unique benefits.

In this case study of Forms of Recreation, we took a closer look at Gibson® and developed a concept for a branded recreation club that they can choose to design using the Ferris Five Framework, offering guitar-playing hobbyists member events, experiences, and unique benefits.

Our goal is to help product marketers design more brand communities centered on hobbies. In the podcast episodes ahead, we will break down case studies of iconic clubs that already exist — and spotlight the brands with the potential to design their own, using a framework we call The Ferris Five.

In this podcast episode by Forms of Recreation, we take a closer look at Ferrari®, which uses a Membership-as-Access model to welcome into a global community for those who are into Formula 1 as a hobby, interest, or passion.

In this podcast episode by Forms of Recreation, we take a closer look at Oysho®, which uses a Membership-as-Access model to welcome into a global community for those who are into fitness as a hobby, interest, or passion.

In this podcast episode by Forms of Recreation, we take a closer look at Corning® Museum of Glass, also known as CMOG, which uses a Membership-as-Access model to welcome into a global community for those who are into glassmaking as a hobby, interest, or passion.

In this podcast episode by Forms of Recreation, we take a closer look at PADI® which uses a Membership-as-Access model to welcome into a global community for those who are into scuba diving as a hobby, interest, or passion.

In this podcast episode by Forms of Recreation, we take a closer look at National Geographic® which uses a Membership-as-Access model to welcome into a global community for those who are into exploring.

In this podcast episode by Forms of Recreation, we take a closer look at Flow Hive® which uses a Product-as-Access model to welcome into a global community for those who are into beekeeping.

In this podcast episode by Forms of Recreation, we take a closer look at Harley Davidson® which uses a Membership-as-Access model to welcome into a global community for those who are into motorcycling.

In this podcast episode by Forms of Recreation, we take a closer look at LEGO® User Groups which uses a Membership-as-Access model to welcome into a global community for those who are into model building.

In this podcast episode by Forms of Recreation, we take a closer look at Swarovski®, which uses a Membership-as-Access model to welcome into a global community for those who are into crystal figurine collecting.

In this podcast episode by Forms of Recreation, we take a closer look at Leica®, which uses a Membership-as-Access model to welcome into a global community for those who are into photography.

In this podcast episode by Forms of Recreation, we take a closer look at Titleist®, which uses a Membership-as-Access model to welcome golfers into a global community.

In this podcast episode by Forms of Recreation, we take a closer look at Tracksmith®, which uses a Membership-as-Access model to welcome runners into a global running community.

In this podcast episode by Forms of Recreation, we take a closer look at the National Audubon Society®, which uses a Membership-as-Access model to welcome birdwatchers into a global community.

In this podcast episode by Forms of Recreation, we take a closer look at the Unistellar®, which uses a Product-as-Access model to welcome both everyday stargazers and astronomers into a global stargazing community.