Use Hobbies.
Listen to episodes about a proven customer retention strategy used by iconic product brands.
Image: Caran D’Ache®
Filter By Hobby
- For Badminton
- For Beekeeping
- For Birdwatching
- For Chocolate Tasting
- For Cigar Smoking
- For Coffee Brewing
- For Coffee Tasting
- For Collecting
- For Cycling
- For Drawing
- For Exploring
- For Film Enthusiasts
- For Fitness
- For Fly Fishing
- For Food Enthusiasts
- For Formula 1 Enthusiasts
- For Frescobol
- For Glassmaking
- For Golfing
- For Guitar Playing
- For Handwriting
- For Hunting
- For Jewelry Making
- For Model Building
- For Motorcycling
- For Nature Observing
- For Photography
- For Piano Playing
- For Polo
- For Running
- For Scuba Diving
- For Slacklining
- For Stargazing
- For Table Tennis
- For Tea Brewing
- For Tequila Enthusiasts
- For Volunteering
- For Whisky Enthusiasts
- Recap
Filter By Brand
- A24
- Audubon
- Caran d'Ache
- Casa Dragones
- Cohiba
- Corning
- Disney
- Eataly
- Ferrari
- Field and Stream
- Flow Hive
- Frescobol Carioca
- Gibbon Slacklines
- Gibson
- Harley-Davidson
- Johnnie Walker
- LEGO
- La Martina
- La Marzocco
- Leica
- Lindt
- Mariage Frères
- Montblanc
- National Geographic
- Orvis
- Oysho
- PADI
- Patagonia
- Rapha
- Starbucks Reserve
- Steinway & Sons
- Stiga
- Swarovski
- Swarovski Optik
- Titleist
- Top Five Backstories
- Tracksmith
- Unistellar
- Van Cleef & Arpels
- Yonex
Most listened →
Experiences For Foodies → Strategy Used by Eataly®
Listen to host André Brathwaite share the backstory of how founder Oscar Farinetti turned his passion into a lasting brand that uses a customer retention strategy: Hobby-driven experiences, including locations (Eataly Stores in multiple cities) and activities (events, cooking classes, and market tours in Italy and other global cities).
Experiences For Cigar Aficionados → Strategy Used by Cohiba®
Listen to host André Brathwaite share the backstory of how former president Fidel Castro turned his passion into a lasting brand that uses a customer retention strategy: Hobby-driven experiences, including locations (Cohiba Atmosphere in multiple cities) and activities (El Laguito Cigar Factory Tour).
Experiences For Whisky Enthusiasts → Strategy Used by Johnnie Walker®
Listen to host André Brathwaite share the backstory of its founder, John Walker, who turned his passion into a lasting brand that uses a customer retention strategy: Hobby-driven experiences, including a location (The Johnnie Walker Princes Street in Scotland), and activities (A Journey Of Flavor, Guided Tasting, among others).
Experiences For Cinephiles → Strategy Used by Disney®
Listen to host André Brathwaite share the backstory of its founder, Walt Disney, who turned his passion into a lasting brand that uses a customer retention strategy: Hobby-driven experiences, including clubs (D23), locations (Disney Parks in multiple cities and Disney Cruise Line to multiple destinations), and activities (International Food and Wine Festival, RunDisney, among others).
Experiences For Coffee Enthusiasts → Strategy Used by Starbucks Reserve®
Listen to host André Brathwaite share the backstory of its transformative CEO, Howard Schultz, who turned his passion into a lasting brand that uses a customer retention strategy: Hobby-driven experiences, including locations (Starbucks Reserve Roasteries in multiple cities and Hacienda Alsacia Coffee Farm in Costa Rica), and activities (Starbucks Reserve Signature Experiences).
Experiences For Nature Observers → Strategy Used by Swarovski Optik®
Listen to host André Brathwaite share the backstory of its founder, Wilhelm Swarovski, who turned his passion into a lasting brand that uses a customer retention strategy: Hobby-driven experiences, including locations (Campex in Europe and Rainforest in Costa Rica), and activities (Swarovski Optik Events).
Experiences For Chocolate Lovers → Strategy Used By Lindt®
Listen to host André Brathwaite share the backstory of its founder, Rodolphe Lindt, who turned their passion into a lasting brand that uses a customer retention strategy: Hobby-driven experiences, including locations (Lindt House of Chocolate), and activities (Lindt Chocolateria Workshops).
Experiences For Tea Lovers → Strategy Used By Mariage Frères®
Listen to host André Brathwaite share the backstory of its founders, Henri and Édouard Mariage, who turned their passion into a lasting brand that uses a customer retention strategy: Hobby-driven experiences, including locations (Tea Rooms), and activities.
Experiences For Cinephiles → Strategy Used By A24®
Listen to host André Brathwaite share the backstory of its founders, Daniel Katz, David Fenkel, and John Hodges, who turned their passion into a lasting brand that uses a customer retention strategy: Hobby-driven experiences, including a club (AAA24), locations (Cherry Lane Theatre), and activities.
Experiences For Jewelry Makers → Strategy Used By Van Cleef & Arpels®
Listen to host André Brathwaite share the backstory of its founders, Alfred Van Cleef & Charles Arpels, who turned their passion into a lasting brand that uses a customer retention strategy: Offering hobby-driven places and activities through its L’Ecole, School of Jewelry Arts
Experiences For Nature Enthusiasts → Strategy Used By Patagonia®
Listen to host André Brathwaite share the backstory of its founder, Yvon Chouinard, who turned their passion into a lasting brand that uses a customer retention strategy: Offering hobby-driven activities through its Patagonia Action Works.
Piano Playing → Henry’s backstory | Steinway & Sons®
Listen to host André Brathwaite share the backstory of its founder, Henry Steinway, who turned his passion into a lasting brand—so that you could enjoy piano playing as a hobby.