Backstories.
Founders who turned their passions into successful brands, so that yours can remain as hobbies.
Image: Caran D’Ache®
Filter By Hobby
- For Badminton
- For Beekeeping
- For Birdwatching
- For Coffee Brewing
- For Collecting
- For Cycling
- For Drawing
- For Exploring
- For Fitness
- For Fly Fishing
- For Formula 1 Enthusiasts
- For Frescobol
- For Glassmaking
- For Golfing
- For Guitar Playing
- For Handwriting
- For Hunting
- For Model Building
- For Motorcycling
- For Photography
- For Running
- For Scuba Diving
- For Slacklining
- For Stargazing
- For Table Tennis
- Recap
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Got a great product? Here’s your next growth strategy.
When your brand experiences slow growth, the problem isn’t you. It’s the strategy. Listen to a breakdown of seven (7) brands that turned one-time customers into recurring members by building a hobby-focused community.
Fly Fishing → Orvis® Club (Concept)
In this case study of Forms of Recreation, we took a closer look at Orvis® and developed a concept for a branded recreation club that they can choose to design using the Ferris Five Framework, offering fly-fishing hobbyists member events, experiences, and unique benefits.