Women practicing outdoor barre on a wooden platform during sunset at Oysho Community Days.

Brand Examples.

Product brands have been retaining customers for years. How? Using hobbies. You can too.

Image: Oysho®

Tired of loosing customers?

  • Explore Clubs

    Get an overview or join hobby-driven communities built by product brands to learn their customer retention strategy.

    Go To Clubs →

  • Visit Places

    Get an overview or visit hobby-driven locations created by product brands to learn their customer retention strategy.

    Go To Places →

  • Join Activities

    Get an overview or engage in hobby-driven activities offered by product brands to learn their customer retention strategy.

    Go To Activities →

  • Listen To Episodes

    Listen to backstories of founders and the strategy their brands use to convert one-time buyers into repeat customers.

    Go To Podcast →

  • Learn About Us

    We provide founders at product brands a customer retention strategy that increases customer lifetime value.

    Go To About Us →

What you wish your customers would say:

  • "I'm hooked on Titlest balls. Didn't know about Team Titleist, loved the fun fact, and I am now a Team Titleist member. Thanks for the info."

    Lizz loves Golf

  • "I think I was meant to be a photographer. Photography is something I truly love... I'm definitely interested in learning more about LSI (Leica Society International), it sounds like a great opportunity to connect with both amateur and professional photographers."

    Misty R. loves Photography

  • "I heard about the brand Leica, but had no idea that they had a club. Thanks for sharing."

    Tamara A. loves Photography

FAQs

  • Founders using loyalty points programs to retain customers usually end up being a quick, one-off transaction, where customers simply buy and leave. This happens to be the reason why product brands struggle to create repeat, meaningful engagement beyond the point of sale. Without it, Customer Lifetime Value (CLV) stagnates or falls.

  • Customer Lifetime Value (CLV or LTV) is the total revenue a business expects to earn from a single customer over the entire relationship, focusing on long-term profitability beyond a single purchase.

  • Points expire. Identity doesn’t.

    Loyalty points programs increase transactions in the short-term but don’t create attachment in the long-term. That’s why brands like Tracksmith, Rapha, Swarovski, invested in hobby-driven experiences such as clubs, places, and activities instead of loyalty points programs.

  • Hobbies are a habit-forming activity that people genuinely connect with.

    By using recurring, hobby-driven experiences such as a club, place, or activity, customers keep coming back, because your brand becomes known for authentically and consistently helping its customers connect with their passion and with others who share their hobby. Brands like Titleist, Rapha, and Swarovski have proven it.

  • If your are a founder and your brand disappeared tomorrow, would customers miss the product—or the experience around it?

    Our resource section shows you the way brands offer experiences to their customers beyond their product, moving from a transactional relationship to a relational one. You will get repeat customers because they care about what’s in it for them, not because they are being incentivized for what’s in it for you.