Our Story
Recreation identity is what led Forms of Recreation to help people live better and brands thrive longer.
The past
After years of living across Latin America, Andre Brathwaite moved to Jamaica as a teenager. It is there that he found his passion in badminton, not the backyard version played outdoors (like in his childhood picture), but the fast-paced, high-intensity game played indoors. It wasn’t just about the game; it was about something bigger—from the racket brand feeling like a symbol of belonging, to the unspoken camaraderie that became a shared culture. It was returning to Costa Rica as an adult, where badminton was as rare as snow, that led not just to the loss of a sport, but also to the loss of the sense of community that had fueled him. This led him to stop playing the sport.
The present
It was not just Andre who faced challenges; his friends and colleagues experienced similar struggles in their adulthood. What did he do to address this? Drawing from experience within luxury hospitality environments, including Four Seasons Hotels and Resorts, and a deep study of hobby-driven experiences offered by premium product brands, André created Forms of Recreation.
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Recreation identity.
Most people are looking for an easier way to keep their recreation identity, a sense of self that defines individuals by what they do as a hobby, such as being a "cyclist," "cigar aficionado," or "avid runner," and integrates these pursuits into their personal identity and lifestyle.
Forms of Recreation helps adults connect with recreation—and brands better retain customers—through in-person hobbies.