About Us.
We help adults stick with hobbies by finding brands with clubs to join or places to connect—not just products to buy.
It’s about prioritizing meaningful recreation led by in-person communities.
The past
After years of living across Trinidad & Tobago, Mexico, and Costa Rica, Andre Brathwaite moved to Jamaica as a teenager. It is there that he found his passion in badminton, not the backyard version played outdoors (like in his childhood picture), but the fast-paced, high-intensity game played indoors. It wasn’t just about the game; it was about something bigger—from the racket brand feeling like a symbol of belonging, to the unspoken camaraderie that became a shared culture. It was returning to Costa Rica as an adult, where badminton was as rare as snow, that led to not just the loss of a sport; he lost the sense of community that had fueled him.
The present
It was not only Andre’s struggle. Witnessing friends and colleagues who also struggled to stick with their hobbies in adulthood shook him. What did he do? Begin finding brands with clubs to join or places to connect—not just products to buy. His mission is to make it easier than ever for adults to stick with the hobbies that make them feel alive.
Got a great product? Here’s your next growth strategy.
When your brand experiences slow growth, the problem isn’t you. It’s the strategy. Listen to a breakdown of seven (7) brands that turned one-time customers into recurring members by building a hobby-focused community.
Swipe for testimonials.
Contact us.
It’s in our recreational nature.
Rapha, Leica, Swarovski, among other leading brands, have mastered the art of tapping into our recreational nature—the innate drive to pursue and engage in a hobby, interest, or passion—bringing fulfillment to many. If there’s something we can help you with, reach out, and we’ll do our best to fulfill your request.