About Us.
Transforming businesses and customers' lives through founders’ recreational identities.
Image: La Martina®
The past
After years of living across Latin America, Andre Brathwaite moved to Jamaica as a teenager. It is there that he found his passion in badminton, not the backyard version played outdoors (like in his childhood picture), but the fast-paced, high-intensity game played indoors. It wasn’t just about the game; it was about something bigger—from the racket brand feeling like a symbol of belonging, to the unspoken camaraderie that became a shared culture. It was returning to Costa Rica as an adult, where badminton was as rare as snow, that led not just to the loss of a sport, but also to the loss of the sense of community that had fueled him. This led him to stop playing the sport.
The present
It was not just Andre who faced challenges; his friends and colleagues experienced similar struggles in their adulthood. What did he do to address this? Drawing from experience within luxury hospitality environments, including Four Seasons Hotels and Resorts, and a deep study of hobby-driven experiences offered by product brands, André designed a framework called Forms of Recreation.
The future
We believe founders of premium and luxury product brands will transform their businesses and customers' lives through their recreational identities.
Contact us.
It’s in our recreational nature.
Rapha, Leica, Swarovski, among other leading brands, have mastered the art of tapping into our recreational nature—the innate drive to pursue and engage in a hobby, interest, or passion—bringing fulfillment to many. If there’s something we can help you with, reach out, and we’ll do our best to fulfill your request.