There is only one thing that drives us: to fill the world with joy through recreation.
What is recreation? Any activity done for leisure and enjoyment, free from obligations or pressures. In other words, the joy of doing it.
After years of living across Trinidad & Tobago, Mexico, and Costa Rica, Andre Brathwaite moved to Jamaica as a teenager. It is there that he found his passion in badminton, not the backyard “catching butterflies” version played outdoors (like in his childhood picture), but the fast-paced, high-intensity game played indoors. It wasn’t just about the game; it was about something bigger—from the racket brand feeling like a symbol of belonging, to the unspoken camaraderie that became a shared culture. It was returning to Costa Rica, where badminton was as rare as snow, that led to not just the loss of a sport; he lost the sense of community that had fueled him.
That experience shaped our mission: to fill the world with joy through recreation. Grounded in hospitality and community-building, Forms of Recreation helps working professionals reconnect with what moves them—through immersive experiences and thoughtfully crafted online content that celebrates the impact of branded recreation clubs.
What exactly is a branded recreation club? Unlike a loyalty program, it is a brand-led membership community built around a shared passion for a single form of recreation.
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It’s in our recreational nature.
Rapha, Leica, Swarovski, among other leading brands, have mastered the art of tapping into our recreational nature—the innate drive to pursue and engage in leisure activities—bringing fulfillment to many. If there’s something we can help you with, reach out, and we’ll do our best to fulfill your request.