There is only one thing that drives us: to fill the world with joy through recreation.
What is recreation? Any activity done for leisure and enjoyment, free from obligations or pressures. In other words, the joy of doing it.
After years of living across Trinidad & Tobago, Mexico, and Costa Rica, Andre Brathwaite moved to Jamaica as a teenager. It is there that he found his passion in badminton, not the backyard “catching butterflies” version played outdoors (like in his childhood picture), but the fast-paced, high-intensity game played indoors. It wasn’t just about the game; it was about something bigger—from the racket brand feeling like a symbol of belonging, to the unspoken camaraderie that became a shared culture. It was returning to Costa Rica, where badminton was as rare as snow, that led to not just the loss of a sport; he lost the sense of community that had fueled him.
That experience, plus his background in hospitality and community-building, shaped our mission: to fill the world with joy through recreation. It’s now easier than ever for adults like you to engage in activities that make you come alive, as we highlight memberships and experiences that celebrate the impact of branded recreation clubs.
What exactly is a branded recreation club? Unlike a loyalty program, it is a brand community powered by a product brand, uniting people around a shared hobby, interest, or passion.
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It’s in our recreational nature.
Rapha, Leica, Swarovski, among other leading brands, have mastered the art of tapping into our recreational nature—the innate drive to pursue and engage in a hobby, interest, or passion—bringing fulfillment to many. If there’s something we can help you with, reach out, and we’ll do our best to fulfill your request.