Branded Places.
Examples of product brands using hobby-driven locations as a customer retention strategy.
Image: Yonex®
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Most viewed →
Switzerland → Home of Chocolate by Lindt®
The place you can taste chocolate is at the Home of Chocolate by Lindt in Zurich, Switzerland. This hobby-driven location offers a multi-layered journey into cacao, flavor, and the art of chocolate making. It has become a community hub for those who are into chocolate tasting as a hobby.
France → Paris Marais Tea Room by Mariage Frères®
The place you can participate in the world of tea brewing is at the Paris Marais Tea Room by Mariage Frères. This hobby-driven location offers curated experiences such as tea ceremonies and menu pairings. It has become a community hub for those who are into tea brewing as a hobby
France → L’Ecole by Van Cleef & Arpels®
The place you can participate in the world of jewelry making is at the L’École Paris by Van Cleef & Arpels, located in Paris. This hobby-driven location offers a curated series of paid & free talks, classes, and exhibitions. It has become a community hub for those who are into jewelry making.
United Arab Emirates → Steinway® Community Concert Hall
The place you can experience piano not as a performance, but as shared practice, is at the Steinway Community Concert Hall, located in Dubai. It has become a community hub for those who are into piano playing.
Mexico → La Casa Dragones® Tequila Tasting and Tour
The place you can sip tequila as a slow, intentional experience in Mexico is at La Casa Dragones, located in San Miguel de Allende. It has become a destination for those who are into the appreciation of tequila as a hobby.
Italy → El Bar del Polo by La Martina®
The place you can experience polo culture is at El Bar del Polo by La Martina, located within their flagship store in Milan, Italy. It has become a community hub for those who are into polo as a hobby.
Texas → FP Movement Austin Studio by Free People®
The place you can experience movement is the FP Movement Studio, located in Austin. It has become a community hub for those who are into fitness as a hobby.
Costa Rica → Hacienda Alsacia by Starbucks®
The place where you can experience coffee at its source is Hacienda Alsacia, Starbucks' coffee farm, located in Alajuela, Costa Rica. It has become a community hub for coffee brewing as a hobby.
Visit → Gibbon® Slackspots
The place you can experience slacklining as a shared outdoor practice is at a Gibbon Slackspot, located in parks and public spaces around the world. It has become a community hub for those who are into slacklining as a hobby.
England → F1® Arcade Birmingham
The place you can experience Formula 1 as interactive entertainment in England is at F1 Arcade Birmingham, located in the heart of the city. It has become a community hub for those who are into Formula 1 racing as a hobby.
Scotland → The Macallan® Estate
The place you can immerse yourself in the world of single malt whisky in Scotland is The Macallan Estate, located on the banks of the River Spey in Speyside. It has become a community hub for those who are into whisky appreciation as a hobby.
Italy → Accademia del Caffè Espresso by La Marzocco®
The place you can dive into the craft of espresso in Italy is at the Accademia del Caffè Espresso by La Marzocco, located in the hills of Fiesole just outside Florence. It has become a community hub for those who are into coffee brewing as a hobby.