Branded Places.
Examples of product brands using hobby-driven locations as a customer retention strategy.
Image: Yonex®
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Most viewed →
France → Climbing District® Bastille
The place you can explore Nintendo’s history of play in Japan is at the Nintendo Museum, located in Kyoto, on the site of Nintendo’s former Ogura factory. It has become a community hub for those who are into gaming as a hobby.
Japan → Nintendo® Museum
The place you can explore Nintendo’s history of play in Japan is at the Nintendo Museum, located in Kyoto, on the site of Nintendo’s former Ogura factory. It has become a community hub for those who are into gaming as a hobby.
England → Gymshark® Regent Street
The place you can lift in England is at Gymshark Regent Street, located in the heart of London. It has become a community hub for those who are into lifting, conditioning, and fitness as a hobby.
Georgia (USA) → Porsche® Experience Center Atlanta
The place you can experience high-performance driving in the United States is at the Porsche Experience Center Atlanta, located at One Porsche Drive next to Hartsfield-Jackson Atlanta International Airport. It has become a community hub for those who are into driving as a hobby.
Chile → Casa Don Melchor by Concha y Toro®
The place you can explore a historic summerhouse in Chile is at the Casa Don Melchor, located in Maipo Valley near the brand’s vineyard. It has become a community hub for those who are into wine tasting as a hobby.
South Korea → Osulloc® Tea Museum
The place you can explore tea culture in South Korea is at the Osulloc Tea Museum, located on Jeju Island near the brand’s tea fields and production facilities. It has become a community hub for those who are into tea brewing as a hobby.
Italy → Eataly® Roma
The place you can experience Italian food culture in Rome is at Eataly Roma, located in the Ostiense district. It has become a community hub for those who are into gastronomy as a hobby — not just eating, but learning, tasting, and understanding Italian culinary tradition.
Bulgaria → Cohiba® Atmosphere Sofia
The place you can experience cigar culture in Bulgaria is at Cohiba Atmosphere Sofia, located in the heart of the city. It has become a community hub for those who are into cigar smoking as a hobby.
Scotland → Johnnie Walker® Princes Street
The place to immerse yourself in history and craftsmanship is at the Johnnie Walker Princes Street— a multi-sensory journey into flavor, blending, and storytelling hosted at the brand’s flagship in Edinburgh. It has become a community hub for those who are into whisky tasting as a hobby.
Sea → Disney Adventure Cruise Ship
The place you can experience Disney storytelling at sea is aboard the Disney Adventure, part of the Disney Cruise Line and one of the largest passenger vessels to travel through the Panama Canal. Designed as a floating destination for families and fans of Disney worlds, it has become a community hub for those who are into film watching as a hobby.
China → Starbucks Reserve Roastery
The place you can explore coffee craftsmanship in China is at the Starbucks Reserve Roastery Shanghai, located on Nanjing West Road in the Jing’an district of Shanghai. It has become a community hub for those who are into coffee tasting, brewing, and café culture as a hobby.
Austria → Wilhelm Swarovski Observation Tower
The place for nature observing in Austria is at the Wilhelm Swarovski Observation Tower, located above the Kaiser-Franz-Josefs-Höhe along the Großglockner High Alpine Road. It has become a community hub for those who are into wildlife observation, birding, and alpine nature as a hobby.