Branded Places.
Examples of product brands using hobby-driven locations as a customer retention strategy.
Image: Yonex®
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Most viewed →
Italy → El Bar del Polo by La Martina®
The place you can experience polo culture is at El Bar del Polo by La Martina, located within their flagship store in Milan, Italy. It has become a community hub for those who are into polo as a hobby.
Texas → FP Movement Austin Studio by Free People®
The place you can experience movement is the FP Movement Studio, located in Austin. It has become a community hub for those who are into fitness as a hobby.
Costa Rica → Hacienda Alsacia by Starbucks®
The place where you can experience coffee at its source is Hacienda Alsacia, Starbucks' coffee farm, located in Alajuela, Costa Rica. It has become a community hub for coffee brewing as a hobby.
Visit → Gibbon® Slackspots
The place you can experience slacklining as a shared outdoor practice is at a Gibbon Slackspot, located in parks and public spaces around the world. It has become a community hub for those who are into slacklining as a hobby.
England → F1® Arcade Birmingham
The place you can experience Formula 1 as interactive entertainment in England is at F1 Arcade Birmingham, located in the heart of the city. It has become a community hub for those who are into Formula 1 racing as a hobby.
Scotland → The Macallan® Estate
The place you can immerse yourself in the world of single malt whisky in Scotland is The Macallan Estate, located on the banks of the River Spey in Speyside. It has become a community hub for those who are into whisky appreciation as a hobby.
Italy → Accademia del Caffè Espresso by La Marzocco®
The place you can dive into the craft of espresso in Italy is at the Accademia del Caffè Espresso by La Marzocco, located in the hills of Fiesole just outside Florence. It has become a community hub for those who are into coffee brewing as a hobby.
Switzerland → L’Espace Créatif by Caran d’Ache®
The place you can explore creativity through color in Switzerland is at L’Espace Créatif Caran d’Ache, located in Geneva at Plateforme 10, in the heart of Lausanne's museum district. It has become a community hub for those who are into drawing as a hobby.
Visit → Gymshark® Lift Events
The place you can experience Gymshark’s lift community is at Gymshark Lift Events, hosted annually in major cities around the world, including Miami, London, and New York. They’ve become a community hub for those who are into weightlifting as a hobby.
Switzerland → Musée Atelier by Audemars Piguet®
The place you can explore watchmaking in Switzerland is at the Musée Atelier Audemars Piguet, located in Le Brassus in the Vallée de Joux. It has become a community hub for those who are into horology as a hobby.
Belgium → Yonex® Center
The place you can play badminton in Belgium is at Yonex Center, located near Antwerp in Aartselaar. It has become a community hub for those who are into badminton as a hobby.
Florida → Full Swing® x TGL SoFi Center
Heading out to Florida? TGL’s SoFi Center at Palm Beach Gardens, with Full Swing as its golf simulator partner, is the league’s first location and has become a community hub for those who are into golf as a hobby.