Italy → Accademia del Caffè Espresso by La Marzocco®

Credit: La Marzocco

Here’s the customer retention strategy used by La Marzocco®

The place you can dive into the craft of espresso in Italy is at the Accademia del Caffè Espresso by La Marzocco, located in the hills of Fiesole just outside Florence. It has become a community hub for those who are into coffee brewing as a hobby.

Here’s what you’ll find when visiting the Accademia del Caffè Espresso in Italy:

  • Guided tours exploring La Marzocco’s heritage, engineering, and design legacy

  • Hands-on brewing workshops for all skill levels

  • Professional barista courses covering espresso, milk texturing, and extraction science

  • An immersive museum telling the story of the Bambi brothers and their pioneering machines

  • Tasting sessions featuring single-origin coffees and curated espresso flights

  • A restored historic factory space blending architecture, culture, and coffee innovation

  • On-site café where you can sample exclusive blends and brewing methods

And of course, La Marzocco machines, accessories, and curated coffee offerings available for purchase.


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The opinions expressed are solely those of Forms of Recreation and do not necessarily reflect the views of the brand mentioned. We encourage you to conduct your own research before making any purchasing decisions.

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