China → Starbucks Reserve Roastery

For Coffee Tasting
Written By FOR Team

Here’s the customer retention strategy used by Starbucks Reseve®

The place you can explore coffee craftsmanship in China is at the Starbucks Reserve Roastery Shanghai, located on Nanjing West Road in the Jing’an district of Shanghai. It has become a community hub for those who are into coffee tasting, brewing, and café culture as a hobby.

Here’s what you’ll find when visiting the Starbucks Reserve Roastery in Milan, Italy:

  • A working coffee roastery where small-lot Starbucks Reserve beans are roasted on-site and distributed throughout the space through copper “symphony” pipes

  • A two-story copper cask centerpiece engraved with more than 1,000 traditional Chinese stamps telling the story of coffee and the brand

  • Three specialty coffee bars offering multiple brewing methods including pour-over, Chemex, siphon, coffee press, espresso, and Clover brewing

  • The longest Starbucks coffee bar in the world, stretching roughly 27 meters (88 feet) and handcrafted by Chinese artisans

  • An augmented-reality discovery experience that lets visitors explore the bean-to-cup process through interactive digital storytelling inside the Roastery

And of course, Starbucks Reserve coffees, brewing equipment, and branded merchandise are available for purchase

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The opinions expressed are solely those of Forms of Recreation and do not necessarily reflect the views of the brand mentioned. We encourage you to conduct your own research before making any purchasing decisions.

FOR Team
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