Fly Fishing As A Hobby → Club Concept for Orvis®

Listen to a concept highlighting a customer retention strategy that Orvis® could use.

You may know Orvis, the renowned fly fishing equipment brand founded in the United States in 1856. This is a concept of what Orvis could choose to design, a type of brand community centered on a shared hobby: fly fishing, ultimately turning fly-fishing hobbyists into members with benefits, including access to exclusive events and unique experiences.

The opinions expressed are solely those of the host and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.


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