#17. FOR Archive · Case Studies — Gibson®
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Note: This episode was originally published during an earlier chapter of Forms of Recreation, when the podcast explored brands building communities around the interests people pursue.
Gibson, the renowned guitar manufacturer founded in the United States in 1902, extends beyond its products.
In this episode, host André Brathwaite explores an unsolicited case study and concept for Gibson to offer people pursuing an interest in guitar playing.
The opinions expressed are solely those of the Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.
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Globally admired brands you know—and some you don't—are extending beyond the products they make.
