Guitar Playing As A Hobby → Club Concept for Gibson®
Listen to a concept highlighting a customer retention strategy that Gibson® could use.
You may know Gibson, the renowned guitar manufacturer founded in the United States in 1902. This is a concept of what Gibson can choose to design, a type of brand community centered on a shared hobby: guitar playing, ultimately turning guitar-playing hobbyists into members with benefits, including access to exclusive events and unique experiences.
The opinions expressed are solely those of the Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.
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