Learn The Strategy → Club Concepts For Product Brands
Four episodes to help product brands design more clubs, brand communities driven by hobbies.
In the next four episodes, we will create concepts for Gibson, Orvis, STIGA, and Montblanc, with the potential to design their own branded clubs. Our goal is to help product brands build more brand communities driven by hobbies. How? By turning what they are selling into something people feel a sense of belonging, using a framework we call The Ferris Five.
The opinions expressed are solely those of the host and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.
