Product Marketers → Brand Community Case Studies
In the episodes ahead, we will break down case studies of iconic clubs that already exist — and spotlight the brands with the potential to design their own. Our goal is to help product marketers design more brand communities centered on hobbies. How? By turning what they are selling into something people feel a sense of belonging, using a framework we call The Ferris Five.
Welcome back and welcome forward to Forms of Recreation, where we help brands build belonging through the joy of hobbies.
Listen.
The opinions expressed are solely those of the host and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.
Next case study coming soon.
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