Product Marketers → Brand Community Case Studies
In the episodes ahead, we will break down case studies of iconic clubs that already exist — and spotlight the brands with the potential to design their own. Our goal is to help product marketers design more brand communities centered on hobbies. How? By turning what they are selling into something people feel a sense of belonging, using a framework we call The Ferris Five.
Welcome back and welcome forward to Forms of Recreation, where we help brands build belonging through the joy of hobbies.
Meet your researcher.
Andre Brathwaite
Brand Community Strategist
After struggling to find a badminton community to enjoy recreationally, Andre turned his focus to helping product marketers create brand communities where adults can come alive through shared hobbies—known as branded recreation clubs. Drawing from his research on iconic brands, he developed and shares a powerful framework called The Ferris Five. His mission is clear: to inspire product marketers around the world to design more branded recreation clubs that bring adults together through the joy of shared hobbies.
• Learn more about Andre: LinkedIn
Listen.
The opinions expressed are solely those of the host and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.
