#19. Table Tennis As A Hobby → Club Concept For STIGA®
Listen to a club concept highlighting a customer retention strategy that STIGA® could use.
You may know STIGA, the renowned table tennis equipment brand founded in Sweden in 1934.
This is a concept of what STIGA can choose to design, a type of brand community centered on a shared hobby: table tennis, ultimately turning table tennis hobbyists into members with benefits, including access to exclusive events and unique experiences.
The opinions expressed are solely those of the host and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.
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