Handwriting As A Hobby → Club Concept for Montblanc®

For Handwriting
Written By FOR Team

Listen to a club concept highlighting a customer retention strategy that Montblanc® could use.

You may know Montblanc, the renowned pen manufacturer founded in Germany in 1906. This case study is a concept of what Montblanc could choose to design, a type of brand community centered on a shared hobby: creative writing, ultimately turning creative writing hobbyists into members with benefits, including access to exclusive events and unique experiences.

The opinions expressed are solely those of the host and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

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