#12. FOR Archive · Communities — PADI® club

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Note: This episode was originally published during an earlier chapter of Forms of Recreation, when the podcast explored brands building communities around the interests people pursue.

PADI, the iconic scuba training organization, certification agency, and magazine publisher founded in the United States in 1966, extends beyond its products.

In this episode, host André Brathwaite explores PADI Club and the story of the brand’s founders, John Cronin and Ralph Erickson, whose passion for scuba diving helped shape a brand that grew beyond the products it made to create a community and spaces for people to also pursue their interest in scuba diving.

The opinions expressed are solely those of the host and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.


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Globally admired brands you know—and some you don't—are extending beyond the products they make.


#12. FOR Archive · Communities — PADI® Club
Forms of Recreation
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#11. FOR Archive · Communities — National Geographic® Society