Scuba Diving As A Hobby→ Strategy Used By PADI®

Listen to the customer retention strategy PADI® has been using.

Founders. You’ve probably heard of PADI, a renowned scuba training organization, certification agency, and magazine publisher founded in the United States in 1966. Listen to host André Brathwaite share the backstory of its founders, John Cronin and Ralph Erickson, who turned their passion into a lasting brand that uses a customer retention strategy: hobby-driven experiences, including a club (PADI) and activities.

Listening to this episode is just one of the many ways we at Forms of Recreation provide founders with the strategy to turn one-time buyers into repeat customers.

The opinions expressed are solely those of the host and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

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