Exploring As A Hobby → Strategy Used By National Geographic®

For Exploring
Written By FOR Team

Listen to the customer retention strategy National Geographic® has been using.

Founders. You’ve probably heard of National Geographic, the renowned editorial magazine brand founded in the United States in 1888. Listen to host André Brathwaite share the backstory of its founders, prominent explorers, scientists, and scholars, who turned their passion into a lasting brand that uses a customer retention strategy: hobby-driven experiences, including a club (National Geographic Society), locations (National Geographic Base Camp), and activities.

Listening to this episode is just one of the many ways we at Forms of Recreation provide founders with the strategy to turn one-time buyers into repeat customers.

The opinions expressed are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

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