#11. FOR Archive · Communities — National Geographic® Society
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Note: This episode was originally published during an earlier chapter of Forms of Recreation, when the podcast explored brands building communities around the interests people pursue.
National Geographic, the iconic editorial magazine brand founded in the United States in 1888, extends beyond its products.
In this episode, host André Brathwaite explores the National Geographic Society and the story of the brand’s founders, 33 prominent explorers, scientists, and scholars, whose passion for exploration helped shape a brand that grew beyond the products it made to create a community and spaces for people to pursue an interest in nature, science, and space.
The opinions expressed are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.
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Globally admired brands you know—and some you don't—are extending beyond the products they make.
