Photography As A Hobby → Strategy Used By Leica®

For Photography
Written By FOR Team

Listen to the customer retention strategy Leica® has been using.

Founders. You’ve probably heard of Leica, the renowned photography equipment brand founded in Germany in 1925. Listen to host André Brathwaite share the backstory of its founder, Ernst Leitz, who turned his passion into a lasting brand that uses a customer retention strategy: hobby-driven experiences, including a club (Leica Society International), locations (Leica Akademie), and activities.

Listening to this episode is just one of the many ways we at Forms of Recreation provide founders with the strategy to turn one-time buyers into repeat customers.

The opinions expressed are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

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