#7. FOR Archive · Communities — Swarovski® Crystal Society
Listen
Note: This episode was originally published during an earlier chapter of Forms of Recreation, when the podcast explored brands building communities around the interests people pursue.
Swarovski, the iconic crystal designer brand founded in Austria in 1895, extends beyond its products.
In this episode, host André Brathwaite explores Swarovski Society International and the story of the brand’s founder, Daniel Swarovski, whose passion for crystal helped shape a brand that grew beyond the products it made to create a community and spaces for people to pursue their interest in crystal-figurine collecting.
The opinions expressed are solely those of the host and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.
Explore more
Globally admired brands you know—and some you don't—are extending beyond the products they make.