Collecting As A Hobby → Strategy Used By Swarovski®

For Collecting
Written By FOR Team

Listen to the customer retention strategy Swarovski® has been using.

Founders. You’ve probably heard of Swarovski, the renowned crystal brand founded in Austria in 1895. Listen to host André Brathwaite share the backstory of its founder, Daniel Swarovski, who turned his passion into a lasting brand that uses a customer retention strategy: hobby-driven experiences, including a club (Swarovski Crystal Society) and locations (Swarovski Crystal Worlds).

Listening to this episode is just one of the many ways we at Forms of Recreation provide founders with the strategy to turn one-time buyers into repeat customers.

The opinions expressed are solely those of the host and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

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