#8. FOR Archive · Communities — LEGO® User Groups

Lego Notre Dame

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Note: This episode was originally published during an earlier chapter of Forms of Recreation, when the podcast explored brands building communities around the interests people pursue.

LEGO, the iconic toy manufacturer founded in Denmark in 1932, extends beyond its products.

In this episode, host André Brathwaite explores LEGO User Groups and the story of the brand’s founder, Ole Kirk Christiansen, whose passion for carpentry helped shape a brand that grew beyond the products it made to create a community and spaces to pursue their interest in model-building.

The opinions expressed are solely those of the host and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.


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Globally admired brands you know—and some you don't—are extending beyond the products they make.


#8. FOR Archive · Communities — LEGO® User Groups
Forms of Recreation
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