#8. Club For LEGO Enthusiasts → Strategy Used By LEGO®
Listen to the customer retention strategy LEGO® has been using.
You’ve probably heard of LEGO, the renowned toy manufacturer founded in Denmark in 1932.
Listen to host André Brathwaite share the backstory of its founder, Ole Kirk Christiansen, who turned his passion into a lasting brand that uses a customer retention strategy: hobby-driven experiences, including a club (LEGO User Groups), locations (LEGO House), and activities.
The opinions expressed are solely those of the host and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.
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Globally admired brands are extending beyond the products they make. We at Forms of Recreation help discover handpicked spaces designed for refined hobbyists like you.
