Model Building As A Hobby → Strategy Used By LEGO®

For Model Building
Written By FOR Team

Listen to the customer retention strategy LEGO® has been using.

Founders. You’ve probably heard of LEGO, the renowned toy manufacturer founded in Denmark in 1932. Listen to host André Brathwaite share the backstory of its founder, Ole Kirk Christiansen, who turned his passion into a lasting brand that uses a customer retention strategy: hobby-driven experiences, including a club (LEGO User Groups), locations (LEGO House), and activities.

Listening to this episode is just one of the many ways we at Forms of Recreation provide founders with the strategy to turn one-time buyers into repeat customers.

The opinions expressed are solely those of the host and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

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