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Experiences For Coffee Enthusiasts → Strategy Used by Starbucks Reserve®
Listen to host André Brathwaite share the backstory of its transformative CEO, Howard Schultz, who turned his passion into a lasting brand that uses a customer retention strategy: Hobby-driven experiences, including locations (Starbucks Reserve Roasteries in multiple cities and Hacienda Alsacia Coffee Farm in Costa Rica), and activities (Starbucks Reserve Signature Experiences).