Inside
Spaces


Andre's voice notes
on spaces he's found
for hobbyists

Listen to host André Brathwaite share voice notes on what he's found online: spaces worth stepping into and experiencing your hobby in person.

Some are open to all, some are members-only, all are built by brands that extend beyond the products they make.

Find your episode:

By Hobby
By Brand

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For Wine Tasting FOR Team For Wine Tasting FOR Team

#43. Spaces For Wine Enthusiasts → Strategy Used by Concha y Toro®

Are you part of a marketing team? You’ve probably heard of Concha y Toro, the wine producer founded in Chile in 1883. Listen to host André Brathwaite share the backstory of how founder Melchor de Santiago Concha y Toro turned his passion into a lasting brand that uses a customer retention strategy: Hobby-driven experiences, including a location (Centro de Vino and Casa Don Melchor in Maipo Valley, Chile) and activities (tours, wine tastings, and pairings).

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