Inside
Spaces
Andre's voice notes
on spaces he's found
for hobbyists
Listen to host André Brathwaite share voice notes on what he's found online: spaces worth stepping into and experiencing your hobby in person.
Some are open to all, some are members-only, all are built by brands that extend beyond the products they make.
Find your episode:
By Hobby
- For Badminton
- For Beekeeping
- For Birdwatching
- For Chocolate Tasting
- For Cigar Smoking
- For Climbing
- For Coffee Brewing
- For Coffee Tasting
- For Collecting
- For Cycling
- For Drawing
- For Driving
- For Exploring
- For Film Enthusiasts
- For Fitness
- For Fly Fishing
- For Food Enthusiasts
- For Formula 1 Enthusiasts
- For Frescobol
- For Gardening
- For Glassmaking
- For Golfing
- For Guitar Playing
- For Handwriting
- For Hiking
- For Hunting
- For Interior Decorating Enthusiasts
- For Jewelry Making
- For Model Building
- For Motorcycling
- For Nature Observing
- For Photography
- For Piano Playing
- For Polo
- For Running
- For Scuba Diving
- For Slacklining
- For Stargazing
- For Table Tennis
- For Tea Brewing
- For Tequila Enthusiasts
- For Video Gaming
- For Volunteering
- For Walking
- For Weightlifting
- For Whisky Enthusiasts
- For Wine Tasting
- Recap
- Voice of the Customer
By Brand
- A24
- Audubon
- Babylonstoren
- Camper
- Caran d'Ache
- Casa Dragones
- Cohiba
- Concha y Toro
- Corning
- Disney
- Eataly
- Ferrari
- Field and Stream
- Flow Hive
- Frescobol Carioca
- Gibbon Slacklines
- Gibson
- Gymshark
- Harley-Davidson
- Johnnie Walker
- Jose Cuervo
- LEGO
- La Martina
- La Marzocco
- Leica
- Lindt
- Mariage Frères
- Merrell
- Montblanc
- National Geographic
- Nintendo
- Orvis
- Osulloc
- Oysho
- PADI
- Patagonia
- Porsche
- Rapha
- Scarpa
- Starbucks Reserve
- Steinway & Sons
- Stiga
- Swarovski
- Swarovski Optik
- Titleist
- Top Five Backstories
- Top Five Episodes
- Tracksmith
- Unistellar
- Van Cleef & Arpels
Most listened →
#25. Giuseppe & Bruno’s Coffee Brewing Backstory → La Marzocco®
Listen to host André Brathwaite share the backstory as to why its founders, Giuseppe & Bruno Bambi, turned their interest in an espresso machine into a lasting brand—so that you can enjoy coffee brewing as a hobby.
#24. Arnold’s Drawing Backstory → Caran d’Ache®
Listen to host André Brathwaite share the backstory as to why its founder, Arnold Schweitzer, turned his interest in a pencil factory into a lasting brand—so that you can enjoy drawing as a hobby.
#23. Misoru’s Badminton Backstory → Yonex®
Listen to host André Brathwaite share the backstory as to why its founder, Misoru Yoneyama, turned his passion for badminton into a lasting brand—so that you can enjoy badminton as a hobby.
#22. Harry & Max’s Frescobol Backstory → Frescobol Carioca®
Listen to host André Brathwaite share the backstory as to why its founders, Harry Brantly and Max Leese, turned their passion for frescobol into a lasting brand—so that you can enjoy frescobol as a hobby.
#21. John & Henry’s Hunting Backstory → Field and Stream®
You’ve probably heard of Field and Stream, the renowned hunting magazine that got started in the U.S. back in 1895. Listen to host André Brathwaite share the backstory as to why its founders, John P. Burkhard and Henry Wellington Wack, turned their passion for hunting into a lasting brand—so that you can enjoy hunting as a hobby.
#20. Handwriting As A Hobby → Club Concept for Montblanc®
This is a concept of what Montblanc could choose to design, a type of brand community centered on a shared hobby: creative writing, ultimately turning creative writing hobbyists into members with benefits, including access to exclusive events and unique experiences.
#19. Table Tennis As A Hobby → Club Concept For STIGA®
This is a concept of what STIGA can choose to design, a type of brand community centered on a shared hobby: table tennis, ultimately turning table tennis hobbyists into members with benefits, including access to exclusive events and unique experiences.
#18. Fly Fishing As A Hobby → Club Concept for Orvis®
This is a concept of what Orvis could choose to design, a type of brand community centered on a shared hobby: fly fishing, ultimately turning fly-fishing hobbyists into members with benefits, including access to exclusive events and unique experiences.
#17. Guitar Playing As A Hobby → Club Concept for Gibson®
This is a concept of what Gibson can choose to design, a type of brand community centered on a shared hobby: guitar playing, ultimately turning guitar-playing hobbyists into members with benefits, including access to exclusive events and unique experiences.
#16. Learn The Strategy → Club Concepts For Product Brands
In the next four episodes, we will create concepts for Gibson, Orvis, STIGA, and Montblanc, with the potential to design their own branded clubs.
#15. Club For Formula 1 Enthusiasts → Strategy Used By Ferrari®
Listen to host André Brathwaite share the backstory of its founder, Enzo Ferrari, who turned his passion into a lasting brand that uses a customer retention strategy: hobby-driven experiences, including a club (Scuderia Ferrari Club), locations (Il Cavallino Restaurant), and activities.
#14. Club For Fitness Enthusiasts → Strategy Used By Oysho®
Listen to host André Brathwaite share the backstory of its founder, Amancio Ortega, who turned his passion into a lasting brand that uses a customer retention strategy: hobby-driven experiences, including a club (Oysho Community), locations (Oysho Partner Studios), and activities.
Swipe For Menu →
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![La Casa Dragones]()
Handpicked Spaces
Brands that have extended beyond the products they make into captivating spaces for hobbyists.
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![Villa Ocaso Costa Rica]()
Hobbies-In-Residence
Small-group stays for hobbyists at a private villa hosted by a brand’s founder.
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![Forms of Recreation Logo]()
Inside Spaces Podcast
Andre's voice notes on spaces he's found for hobbyists. A podcast by Forms of Recreation.
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![Camper I'd Rather Walk Cap]()
Hobby Related Products
Here are a few handpicked products that complement the spaces we feature.
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More About FoR
Why are we so focused on brands extending into spaces for your hobbies?
Listen to André Brathwaite, podcast host of Inside Spaces by Forms of Recreation, share his notes on a space for interior decorating enthusiasts to step into and go beyond the products Vipp makes.