Open colored pencil set by Caran d'Ache on a desk with a red case, a small framed black-and-white photo, white eraser, pens, markers, and a black container with art supplies.

Use Hobbies.

Listen to episodes about a proven customer retention strategy used by iconic product brands.

Image: Caran D’Ache®

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For Video Gaming FOR Team For Video Gaming FOR Team

Experiences For Video Gamers → Strategy Used by Nintendo®

Listen to host André Brathwaite share the backstory of how founder Fusajiro Yamauchi turned his passion into a lasting brand that uses a customer retention strategy: hobby-driven experiences, including places (Super Nintendo World [Japan, Los Angeles, and Orlando], The Nintendo Museum, and Nintendo Stores) and activities (Play Nintendo Tour, Nintendo In-Store Events, and Nintendo Live).

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