Branded Activities.
Examples of product brands using hobby-driven activities as a customer retention strategy.
Image: Tracksmith®
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Foodies → In-Person Activities by Eataly®
Founders. When creating hobby-driven activities as a customer retention strategy, explore how the Italian food retail brand offers in-person experiences as a shared hobby: gastronomy. The outcome? Increased Customer Lifetime Value (CLV).
Whisky Tasting → In-Person Activities by Johnnie Walker®
Founders. When creating hobby-driven activities as a customer retention strategy, explore how the Scottish whisky brand offers in-person experiences as a shared hobby: whisky tasting. The outcome? Increased Customer Lifetime Value (CLV).
Film Watching → In-Person Activities by Disney®
Founders. When creating hobby-driven activities as a customer retention strategy, explore how the film and entertainment brand offers in-person experiences as a shared hobby: film watching. The outcome? Increased Customer Lifetime Value (CLV).
Coffee Tasting → In-Person Activities by Starbucks Reserve®
Founders. When creating hobby-driven activities as a customer retention strategy, explore how the coffee brand offers in-person experiences as a shared hobby: coffee tasting. The outcome? Increased Customer Lifetime Value (CLV).
Nature Observing → In-Person Activities by Swarovski Optik®
Founders. When creating hobby-driven activities as a customer retention strategy, explore how the binoculars and scopes manufacturer offers outdoor experiences on a shared hobby: nature observing. The outcome? Increased Customer Lifetime Value (CLV).
Motorcycling → In-Person Activities by BMW Motorrad®
Founders. When creating hobby-driven activities as a customer retention strategy, explore how the German motorcycling manufacturer created an digital platform for in-person travel experiences and training sessions worldwide centered on a shared hobby: motorcycling. The outcome? Increased Customer Lifetime Value (CLV).