Branded Activities.
Examples of product brands using hobby-driven activities as a customer retention strategy.
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Watches → In-Person Activities by Audemars Piguet®
Founders. When creating hobby-driven activities as a customer retention strategy, explore how the Swiss watch manufacturer creates engaging, in-person experiences centered on a shared hobby: watch enthusiasts. The outcome? Increased Customer Lifetime Value (CLV).
Handwriting → In-Person Activities by Montblanc®
Founders. When creating hobby-driven activities as a customer retention strategy, explore how the German pen manufacturer creates engaging, in-person experiences centered on a shared hobby: handwriting. The outcome? Increased Customer Lifetime Value (CLV).