Handwriting → In-Person Activities by Montblanc®

For Handwriting
Written By FOR Team

Here’s the customer retention strategy used by Montblanc®

Founders. When creating hobby-driven activities as a customer retention strategy, explore how the German pen manufacturer creates engaging, in-person experiences centered on a shared hobby: handwriting. The outcome? Increased Customer Lifetime Value (CLV).

Here are some of the many activities Montblanc offers its customers:

  • Evening events like Reading Parties and Haus Talks

  • Interactive elements let visitors test Montblanc instruments, send personalized postcards, and add to a digital guestbook

  • Writing Atelier provides calligraphy, hand lettering, handwriting refinement, creative writing, and creativity coaching sessions

  • In addition to an on-site boutique and in-house café (Bistro 149), guided public tours of Montblanc Haus and the manufacturing facility are available

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