Outdoors → In-Person Activities by Arc’teryx®

For Outdoors
Written By FOR Team

Here’s the customer retention strategy used by Arc’teryx®

Founders. When creating hobby-driven activities as a customer retention strategy, explore how the American outdoors apparel brand creates engaging, in-person experiences centered on a shared hobby: outdoors. The outcome? Increased Customer Lifetime Value (CLV).

Here are some of the many activities Arc’teryx offers its customers:

  • Community trail and trail run series that explore local paths and meetups with run leaders and ambassadors

  • Run clubs and social runs followed by refreshments and post-run community time

  • Hike and learn experiences where experts share gear insights and outdoor techniques before or during hikes

  • Seasonal and event-specific gatherings that blend activity with community, learning, and shared outdoor culture

  • Opportunities to connect with local ambassadors, guides, and fellow outdoor hobbyists while exploring movement styles that suit you.

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