Cycling → In-Person Activities by Rapha®

For Cycling
Written By FOR Team

Here’s the customer retention strategy used by Rapha®

Founders. When creating hobby-driven activities as a customer retention strategy, explore how the English cycling apparel brand creates engaging, in-person experiences centered on a shared hobby: cycling. The outcome? Increased Customer Lifetime Value (CLV).

Here are some of the many activities Rapha offers its customers:

  • Clubhouse and open rides — regular group rides for different paces and terrains hosted from Rapha Clubhouses worldwide, with pre-ride meetups and community energy.

  • RCC Summits and Escapes — multi-day fully supported rides in scenic destinations that blend distance, culture, and camaraderie.

  • Endurance and challenge rides — routes like the Festive 500, Women’s 100, and Prestige challenges that test distance, perseverance, and adventure.

  • Social and skills sessions — weekly meetups, skills workshops, and themed rides that help riders grow confidence and technique at any level.

  • Signature rallies and supported rides — curated experiences that showcase iconic terrain or cultural backdrops with Rapha Ride Leaders and community support.

  • Local club events — scheduled rides and social gatherings in city chapters from Copenhagen to Sydney to Los Angeles.

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