Open colored pencil set by Caran d'Ache on a desk with a red case, a small framed black-and-white photo, white eraser, pens, markers, and a black container with art supplies.

Use Hobbies.

Listen to episodes about a proven customer retention strategy used by iconic product brands.

Image: Caran D’Ache®

For Cycling FOR Team For Cycling FOR Team

Cycling As A Hobby → Strategy Used By Rapha®

Listen to host André Brathwaite share the backstory of its founders, Simon Mottram & Luke Scheybeler, who turned their passion into a lasting brand that uses a customer retention strategy: hobby-driven experiences, including a club (Rapha Cycling Club), locations (Rapha Clubhouses), and activities.

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