Cycling As A Hobby → Strategy Used By Rapha®
Listen to the customer retention strategy Rapha® has been using.
Founders. You’ve probably heard of Rapha, the renowned cycling apparel brand founded in England in 2004. Listen to host André Brathwaite share the backstory of its founders, Simon Mottram & Luke Scheybeler, who turned their passion into a lasting brand that uses a customer retention strategy: hobby-driven experiences, including a club (Rapha Cycling Club), locations (Rapha Clubhouses), and activities.
Listening to this episode is just one of the many ways we at Forms of Recreation provide founders with the strategy to turn one-time buyers into repeat customers.
The opinions expressed are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.
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