Running → In-Person Activities by Tracksmith®

For Running

Jan 28

Here’s the customer retention strategy used by Tracksmith®

Founders. When creating hobby-driven activities as a customer retention strategy, explore how the American running apparel brand creates engaging, in-person experiences centered on a shared hobby: running. The outcome? Increased Customer Lifetime Value (CLV).

Here are some of the many activities Tracksmith offers its customers:

Group runs and community workouts in cities like Boston, New York, London, and Chicago
Race weekend programming including pre-race shakeouts, post-run socials, and celebratory meetups
Twilight 5000 summer series — track races designed for all paces that combine competition with camaraderie
Major marathon activations with pop-ups, shakeout runs, and shared celebrations tied to races like the Cherry Blossom 10 Mile and New York City Marathon.
Running social experiences like expo meetups, festive after-party opportunities, and community poster stamping.