Coffee Tasting → In-Person Activities by Starbucks Reserve®

For Coffee Tasting
Written By FOR Team

Here’s the customer retention strategy used by Starbucks Reserve®

Founders. When creating hobby-driven activities as a customer retention strategy, explore how the coffee brand offers in-person experiences as a shared hobby: coffee tasting. The outcome? Increased Customer Lifetime Value (CLV).

Here are some of the many activities Starbucks Reserve offers its customers:

  • Coffee Lab: A Journey of the Senses — a guided sensory workshop that teaches participants how to taste coffee like a professional by identifying aromas, textures, and flavor notes.

  • Art of the Espresso Martini — a mixology class where participants craft their own espresso martini with guidance from Starbucks Reserve mixologists.

  • Hands-on brewing demonstrations showcasing techniques and tools used to prepare specialty coffee.

  • Guided tastings of single-origin Starbucks Reserve coffees that highlight flavor profiles and roasting craftsmanship.

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