Film Watching → In-Person Activities by Disney®

For Film Enthusiasts
Written By FOR Team

Here’s the customer retention strategy used by Disney®

Founders. When creating hobby-driven activities as a customer retention strategy, explore how the film and entertainment brand offers in-person experiences as a shared hobby: film watching. The outcome? Increased Customer Lifetime Value (CLV).

Here are some of the many activities Disney offers its customers:

  • EPCOT International Food & Wine Festival — a global tasting celebration with international food marketplaces, culinary demonstrations, beverage seminars, and live concerts.

  • Mickey's Very Merry Christmas Party — a holiday celebration with festive entertainment, seasonal treats, snowfall effects on Main Street, and exclusive shows at Walt Disney World.

  • Nighttime spectaculars and large-scale entertainment, such as Fantasmic!, a nighttime show featuring fireworks, water projections, lasers, and live performers built around Disney storytelling.

  • Broadway-quality musical productions such as The Lion King and Aladdin are performed on major stages (some even on ice!) around the world.

  • Race weekends held inside Disney parks, where courses run through attractions, park landmarks, and behind-the-scenes areas, with costumed runners and themed medals designed around each race’s story.

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