Motorcycling → In-Person Activities by BMW Motorrad®

For Motorcycling
Written By FOR Team

Here’s the customer retention strategy used by BMW Motorrad®

Founders. When creating hobby-driven activities as a customer retention strategy, explore how the German motorcycling manufacturer created an digital platform for in-person travel experiences and training sessions worldwide centered on a shared hobby: motorcycling. The outcome? Increased Customer Lifetime Value (CLV).

Here are some of the many activities Fuel for Life by BMW Motorrad offers its customers:

  • Motorcycle tours and travel packages that guide riders along scenic roads and iconic regions worldwide

  • Professional riding training courses ranging from track techniques to off-road skills

  • Test-ride and demo opportunities letting participants try BMW Motorrad models in real conditions

  • Routes and itineraries with GPX guidance for self-exploration or group rides

  • Access to special events and experiences, like race-track days and curated community gatherings

  • Rider-focused support, including local partners, accommodations, and packaged logistics

And of course, the chance to connect with fellow BMW Motorrad enthusiasts while exploring new terrain and mastering riding skills.

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Photography → In-Person Activities by Leica®