Photography → In-Person Activities by Leica®

For Photography
Written By FOR Team

Here’s the customer retention strategy used by Leica®

Founders. When creating hobby-driven activities as a customer retention strategy, explore how the German camera manufacturer creates engaging, in-person experiences centered on a shared hobby: photography. The outcome? Increased Customer Lifetime Value (CLV).

Here are some of the many activities Leica Akademie offers its customers:

  • Introductory workshops that ground participants in fundamental photography principles and Leica camera operation

  • Advanced masterclasses focused on topics like street photography, portraiture, landscape, and documentary storytelling

  • Field-based photo walks and assignments that take place in cities and natural landscapes — giving participants real-world practice

  • Sessions on visual language and creative thinking led by professional Leica-aligned photographers

  • Small-group instruction and critique to elevate both technical skill and artistic vision

  • Opportunities to work directly with Leica equipment — from classic rangefinders to modern digital cameras

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