Foodies → In-Person Activities by Eataly®

For Food Enthusiasts
Written By FOR Team

Here’s the customer retention strategy used by Eataly®

Founders. When creating hobby-driven activities as a customer retention strategy, explore how the Italian food retail brand offers in-person experiences as a shared hobby: gastronomy. The outcome? Increased Customer Lifetime Value (CLV).

Here are some of the many activities Eataly offers its customers:

  • La Scuola di Eataly — hands-on cooking classes where participants learn to prepare Italian dishes such as pasta, pizza, and regional specialties under expert guidance

  • Hands-on workshops and live demonstrations that break down techniques like pasta making, mozzarella stretching, and traditional preparation methods

  • Wine and beverage tastings exploring Italian wines, regional pairings, and the fundamentals of tasting and selection

  • Special dinners and chef-led experiences that combine storytelling, seasonal ingredients, and curated menus

  • Market tours guiding participants through Eataly’s marketplace to understand sourcing, ingredients, and product selection

  • Themed classes and seasonal programming tied to regional traditions, holidays, and specific culinary techniques

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