Use Hobbies.
Listen to episodes about a proven customer retention strategy used by iconic product brands.
Image: Caran D’Ache®
Filter By Hobby
- For Badminton
- For Beekeeping
- For Birdwatching
- For Chocolate Tasting
- For Cigar Smoking
- For Coffee Brewing
- For Coffee Tasting
- For Collecting
- For Cycling
- For Drawing
- For Exploring
- For Film Enthusiasts
- For Fitness
- For Fly Fishing
- For Food Enthusiasts
- For Formula 1 Enthusiasts
- For Frescobol
- For Glassmaking
- For Golfing
- For Guitar Playing
- For Handwriting
- For Hunting
- For Jewelry Making
- For Model Building
- For Motorcycling
- For Nature Observing
- For Photography
- For Piano Playing
- For Polo
- For Running
- For Scuba Diving
- For Slacklining
- For Stargazing
- For Table Tennis
- For Tea Brewing
- For Tequila Enthusiasts
- For Volunteering
- For Whisky Enthusiasts
- Recap
Filter By Brand
- A24
- Audubon
- Caran d'Ache
- Casa Dragones
- Cohiba
- Corning
- Disney
- Eataly
- Ferrari
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- Frescobol Carioca
- Gibbon Slacklines
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- Harley-Davidson
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- LEGO
- La Martina
- La Marzocco
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- National Geographic
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- PADI
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- Starbucks Reserve
- Steinway & Sons
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- Titleist
- Top Five Backstories
- Tracksmith
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- Van Cleef & Arpels
- Yonex
Most listened →
Tequila Sipping → Bertha’s backstory | Casa Dragones®
Listen to host André Brathwaite share the backstory of its co-founder, Bertha González Nieves, who turned her passion into a lasting brand—so that you could enjoy the appreciation of tequila as a hobby.
Polo → Lando’s backstory | La Martina®
Listen to host André Brathwaite share the backstory of its co-founder, Lando Simonetti, who turned his passion into a lasting brand—so that you could enjoy polo as a hobby.
Recap → Top Five Backstories of 2025 | STIGA®, Gibson®, Ferrari®, Yonex®, and La Marzocco®
Listen to host André Brathwaite share the Top Five Backstories of 2025 of founders who turned their passions into lasting brands—so that you can enjoy yours as a hobby.
Slacklining → Robert’s backstory | Gibbon® Slacklines
Listen to host André Brathwaite share the backstory as to why its co-founder, Robert Kaeding, turned his passion into a lasting brand—so that you can enjoy slacklining as a hobby.
Coffee Brewing → Giuseppe & Bruno’s backstory | La Marzocco®
Listen to host André Brathwaite share the backstory as to why its founders, Giuseppe & Bruno Bambi, turned their interest in an espresso machine into a lasting brand—so that you can enjoy coffee brewing as a hobby.
Drawing → Arnold’s backstory | Caran d’Ache®
Listen to host André Brathwaite share the backstory as to why its founder, Arnold Schweitzer, turned his interest in a pencil factory into a lasting brand—so that you can enjoy drawing as a hobby.
Badminton → Misoru’s backstory | Yonex®
Listen to host André Brathwaite share the backstory as to why its founder, Misoru Yoneyama, turned his passion for badminton into a lasting brand—so that you can enjoy badminton as a hobby.
Frescobol → Harry & Max’s backstory | Frescobol Carioca®
Listen to host André Brathwaite share the backstory as to why its founders, Harry Brantly and Max Leese, turned their passion for frescobol into a lasting brand—so that you can enjoy frescobol as a hobby.
Hunting → John & Henry’s backstory | Field and Stream®
You’ve probably heard of Field and Stream, the renowned hunting magazine that got started in the U.S. back in 1895. Listen to host André Brathwaite share the backstory as to why its founders, John P. Burkhard and Henry Wellington Wack, turned their passion for hunting into a lasting brand—so that you can enjoy hunting as a hobby.
Handwriting As A Hobby → Club Concept for Montblanc®
This is a concept of what Montblanc could choose to design, a type of brand community centered on a shared hobby: creative writing, ultimately turning creative writing hobbyists into members with benefits, including access to exclusive events and unique experiences.
Table Tennis As A Hobby → Club Concept For STIGA®
This is a concept of what STIGA can choose to design, a type of brand community centered on a shared hobby: table tennis, ultimately turning table tennis hobbyists into members with benefits, including access to exclusive events and unique experiences.
Fly Fishing As A Hobby → Club Concept for Orvis®
This is a concept of what Orvis could choose to design, a type of brand community centered on a shared hobby: fly fishing, ultimately turning fly-fishing hobbyists into members with benefits, including access to exclusive events and unique experiences.