Use Hobbies.
Listen to episodes about a proven customer retention strategy used by iconic product brands.
Image: Caran D’Ache®
Filter By Hobby
- For Badminton
- For Beekeeping
- For Birdwatching
- For Chocolate Tasting
- For Cigar Smoking
- For Coffee Brewing
- For Coffee Tasting
- For Collecting
- For Cycling
- For Drawing
- For Driving
- For Exploring
- For Film Enthusiasts
- For Fitness
- For Fly Fishing
- For Food Enthusiasts
- For Formula 1 Enthusiasts
- For Frescobol
- For Glassmaking
- For Golfing
- For Guitar Playing
- For Handwriting
- For Hiking
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- For Jewelry Making
- For Model Building
- For Motorcycling
- For Nature Observing
- For Photography
- For Piano Playing
- For Polo
- For Running
- For Scuba Diving
- For Slacklining
- For Stargazing
- For Table Tennis
- For Tea Brewing
- For Tequila Enthusiasts
- For Volunteering
- For Whisky Enthusiasts
- For Wine Tasting
- Recap
Filter By Brand
- A24
- Audubon
- Caran d'Ache
- Casa Dragones
- Cohiba
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- Corning
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- Flow Hive
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- Starbucks Reserve
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- Swarovski Optik
- Titleist
- Top Five Backstories
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- Unistellar
- Van Cleef & Arpels
- Yonex
Most listened →
Experiences For Cinephiles → Strategy Used By A24®
Listen to host André Brathwaite share the backstory of its founders, Daniel Katz, David Fenkel, and John Hodges, who turned their passion into a lasting brand that uses a customer retention strategy: Hobby-driven experiences, including a club (AAA24), locations (Cherry Lane Theatre), and activities.
Experiences For Jewelry Makers → Strategy Used By Van Cleef & Arpels®
Listen to host André Brathwaite share the backstory of its founders, Alfred Van Cleef & Charles Arpels, who turned their passion into a lasting brand that uses a customer retention strategy: Offering hobby-driven places and activities through its L’Ecole, School of Jewelry Arts
Experiences For Nature Enthusiasts → Strategy Used By Patagonia®
Listen to host André Brathwaite share the backstory of its founder, Yvon Chouinard, who turned their passion into a lasting brand that uses a customer retention strategy: Offering hobby-driven activities through its Patagonia Action Works.
Piano Playing → Henry’s backstory | Steinway & Sons®
Listen to host André Brathwaite share the backstory of its founder, Henry Steinway, who turned his passion into a lasting brand—so that you could enjoy piano playing as a hobby.
Tequila Sipping → Bertha’s backstory | Casa Dragones®
Listen to host André Brathwaite share the backstory of its co-founder, Bertha González Nieves, who turned her passion into a lasting brand—so that you could enjoy the appreciation of tequila as a hobby.
Polo → Lando’s backstory | La Martina®
Listen to host André Brathwaite share the backstory of its co-founder, Lando Simonetti, who turned his passion into a lasting brand—so that you could enjoy polo as a hobby.
Recap → Top Five Backstories of 2025 | STIGA®, Gibson®, Ferrari®, Yonex®, and La Marzocco®
Listen to host André Brathwaite share the Top Five Backstories of 2025 of founders who turned their passions into lasting brands—so that you can enjoy yours as a hobby.
Slacklining → Robert’s backstory | Gibbon® Slacklines
Listen to host André Brathwaite share the backstory as to why its co-founder, Robert Kaeding, turned his passion into a lasting brand—so that you can enjoy slacklining as a hobby.
Coffee Brewing → Giuseppe & Bruno’s backstory | La Marzocco®
Listen to host André Brathwaite share the backstory as to why its founders, Giuseppe & Bruno Bambi, turned their interest in an espresso machine into a lasting brand—so that you can enjoy coffee brewing as a hobby.
Drawing → Arnold’s backstory | Caran d’Ache®
Listen to host André Brathwaite share the backstory as to why its founder, Arnold Schweitzer, turned his interest in a pencil factory into a lasting brand—so that you can enjoy drawing as a hobby.
Badminton → Misoru’s backstory | Yonex®
Listen to host André Brathwaite share the backstory as to why its founder, Misoru Yoneyama, turned his passion for badminton into a lasting brand—so that you can enjoy badminton as a hobby.
Frescobol → Harry & Max’s backstory | Frescobol Carioca®
Listen to host André Brathwaite share the backstory as to why its founders, Harry Brantly and Max Leese, turned their passion for frescobol into a lasting brand—so that you can enjoy frescobol as a hobby.