Chile → Casa Don Melchor by Concha y Toro®

For Wine Tasting
Written By FOR Team

Here’s the customer retention strategy used by Concha y Toro®

The place you can explore a historic summerhouse in Chile is at the Casa Don Melchor, located in Maipo Valley near the brand’s vineyard. It has become a community hub for those who are into wine tasting as a hobby.

  • Guided tours of Casa Don Melchor and its historic gardens, a 19th-century estate and National Historic Monument surrounded by curated landscapes and vineyard views

  • Don Melchor Collector’s Experience — vineyard walks through select parcels in Puente Alto, paired with sommelier-led tastings of individual components and the final blend

  • The Art of Blending — a hands-on session where participants create their own wine using selections from different vineyard plots, guided by an expert

  • Vertical tastings and collector sessions exploring multiple vintages to understand the evolution and consistency of Don Melchor wine over time

  • Harvest experiences where guests participate in picking grapes before transitioning into curated tastings and private dinners

  • Wine-paired dining experiences at the estate, designed to reflect the character and structure of the wines through gastronomy

And of course, each experience offers access to limited vintages available for purchase.

Go To Casa →
Go To Casa →

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The opinions expressed are solely those of Forms of Recreation and do not necessarily reflect the views of the brand mentioned. We encourage you to conduct your own research before making any purchasing decisions.

FOR Team
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South Korea → Osulloc® Tea Museum