Georgia → Porsche® Experience Center Atlanta

For Driving
Written By FOR Team

Here’s the customer retention strategy used by Porsche®

The place you can experience high-performance driving in the United States is at the Porsche Experience Center Atlanta, located at One Porsche Drive next to Hartsfield-Jackson Atlanta International Airport. It has become a community hub for those who are into driving as a hobby.

  • Instructor-led driving experiences where you get behind the wheel of Porsche models on a purpose-built driver development track

  • Two performance tracks (South Track and West Track) with modules designed to simulate real-world and racetrack conditions

  • Specialized driving modules including handling circuits, low-friction surfaces, kick plates, and dynamics areas to test control and precision

  • Driving Simulator Lab offering virtual racing experiences that replicate real track conditions

  • A Heritage Gallery and vehicle exhibits showcasing Porsche history and iconic models

  • Restaurant 356 and Carrera Café, overlooking the track for dining and socializing between sessions

  • Retail store and personalization studio where visitors can explore Porsche design options and branded merchandise

And of course, Porsche cars and gear are available for purchase.

Go To PEC →
Go To PEC →

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Listen to the strategy:

← All Places
← All Places

The opinions expressed are solely those of Forms of Recreation and do not necessarily reflect the views of the brand mentioned. We encourage you to conduct your own research before making any purchasing decisions.

FOR Team
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