Wine Enthusiasts → In-Person Activities by Concha y Toro®

For Wine Tasting
Written By FOR Team

Here’s the customer retention strategy used by Concha y Toro®

Are you part of a marketing team? Before creating hobby-driven activities as a customer retention strategy, explore how this wine producer offers in-person experiences as a shared hobby: wine tasting. The outcome? Increased Customer Lifetime Value (CLV).

Here’s what you’ll find when participating in Concha y Toro experiences:

  • Guided vineyard and estate tours through the historic Pirque property, including gardens, vineyards, and the original estate grounds

  • Visits to the legendary Casillero del Diablo cellars, where storytelling, folklore, and atmosphere are used to bring the brand’s origin story to life

  • Wine tastings across multiple tiers, from introductory samplings to premium and collector-level experiences

  • Gastronomic experiences and food pairings at Bodega 1883 and La Gran Barra 1883 that connect Chilean cuisine with the winery’s portfolio

  • Themed experiences such as the Casillero del Diablo night tour, combining lighting, storytelling, and dining into a more theatrical format

  • Wine bar, restaurant, and retail spaces that extend the experience into social, culinary, and take-home moments

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