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Branded Clubs.

Examples of product brands that use hobbies-driven communities as a customer retention strategy.

Image: PADI®

For Cycling FOR Team For Cycling FOR Team

Branded Club → Rapha® Cycling Club

Founders. When building a hobby-driven community as a customer retention strategy, explore how the English cycling apparel brand creates engaging, in-person experiences centered on a shared hobby: cycling. The outcome? Increased Customer Lifetime Value (CLV).

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