Branded Clubs.
Examples of product brands that use hobbies-driven communities as a customer retention strategy.
Image: PADI®
Filter by Hobby
- For Beekeeping 1
- For Birdwatching 1
- For Bourbon Enthusiasts 1
- For Car Enthusiasts 1
- For Collecting 2
- For Cycling 3
- For Exploring 1
- For Film Enthusiasts 1
- For Fitness 4
- For Formula 1 Enthusiasts 1
- For Glassmaking 1
- For Golfing 1
- For Hunting 1
- For Kiteboarding 1
- For Model Building 1
- For Motorcycling 2
- For Photography 1
- For Rowing 1
- For Running 4
- For Scuba Diving 1
- For Stargazing 1
- For Whisky Enthusiasts 1
Filter by Brand Name
- A24
- Adidas Runners
- Audubon
- BMW Motorrad
- Bandit Running
- Barbie
- Concept2
- Corning
- Duotone
- Ferrari
- Field and Stream
- Flow Hive
- Free People
- Harley Davidson
- LEGO
- Leica
- MINI
- Maker's Mark
- National Geographic
- Nike
- Oiselle
- Oysho
- PADI
- PAS Normal Studios
- Peloton
- Rapha
- Swarovski
- The Macallan
- Titlest
- Tracksmith
- Trek
- Unistellar
Most viewed →
Branded Club → Barbie® Club 59 by Mattel®
When building a hobby-driven community as a customer retention strategy, explore how the American toy manufacturer creates engaging, in-person experiences centered on a shared hobby: collecting. The outcome? Increased Customer Lifetime Value (CLV).