Four PADI scuba divers underwater, posing for a photo, some making hand gestures, wearing masks and wetsuits.

Branded Clubs.

Examples of product brands that use hobbies-driven communities as a customer retention strategy.

Image: PADI®

For Rowing FOR Team For Rowing FOR Team

Branded Club → Concept2® Community

When building a hobby-driven community as a customer retention strategy, explore how the American equipment manufacturer creates engaging, in-person experiences centered on a shared hobby: rowing. The outcome? Increased Customer Lifetime Value (CLV).

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