Branded Club → Swarovski® Crystal Society
Here’s the customer retention strategy used by Swarovski®
When building a hobby-driven community as a customer retention strategy, explore how the Austrian crystal glass manufacturer creates engaging, in-person experiences centered on a shared hobby: collecting. The outcome? Increased Customer Lifetime Value (CLV).
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Daniel Swarovski didn’t just create crystal—he transformed it. In 1895, with a patented electric cutting machine and a dream of making crystal “a diamond for everyone,” he founded a company that would forever change the world of design.
From the mountains of Austria, his vision grew into a global brand where artistry, precision, and storytelling shine in every creation.
Learn More: About Swarovski
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By becoming a member of the Swarovski Crystal Society, here are some of the many benefits included:
Exclusive Annual and Limited-Edition Crystal Creations · First Access to New Product Launches · Invitations to Member-Only Events and Experiences · Personalized Services and Collector Support · Access to a Global Community of Crystal Enthusiasts · Exclusive Collector’s Publications and Content · Special Offers and Surprise Rewards · Etc.
Explore Benefits: Swarovski Crystal Society
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Swarovski Crystal Society members can immerse themselves in a world of creativity and sparkle through exclusive events, from artist meet-and-greets and crystal design unveilings to behind-the-scenes factory tours in Austria. Whether you’re a collector, a designer, or simply a lover of beauty, SCS offers experiences that bring the art of crystal-making to life.
Join Activities: Annual Crystal Gala · Limited-Edition Collection Launches · Artist and Designer Talks · Online Events Exclusive Shopping Events
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The Society hosts experiences at Swarovski Kristallwelten (Crystal Worlds) in Wattens, Austria, as well as pop-up events and exhibitions in major cities worldwide. Members can also join private previews, hands-on creative workshops, and seasonal celebrations—each crafted to deepen your connection to the brand’s artistry.
Museum and Factory Tours:
In Austria: Manufactur Factory Tour | Crystal Worlds (Kristallwelten)
Flagship Stores:
In the US: New York
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Swarovski’s visual storytelling sparkles with the same artistry found in their crystal creations. Their videos showcase not just the pieces themselves, but the craft, inspiration, and imagination behind them—inviting you to see the world through a prism of light.
Watch Videos: YouTube Channel, Swarovski
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Swarovski hosts a variety of video streaming sessions, live and recorded, where you can even get a behind-the-scenes look at everything crystal making. Finally, a place online where everything is crystal clear.
Watch Sessions: SCS Online Events
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SCS members can explore a rich editorial archive, from behind-the-scenes glimpses of crystal design to interviews with the artists shaping each collection. These aren’t just articles—they’re windows into a world where creativity meets craftsmanship.
Read Magazine: Swarovski Magazine (SCS Members Only)
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Follow Swarovski by joining one of their social media accounts to engage with the latest they have been up to.
Explore Social Media: Check out Swarovski’s Instagram | X / Twitter | Facebook | TikTok
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The opinions expressed are solely those of Forms of Recreation and do not necessarily reflect the views of the brand mentioned. We encourage you to conduct your own research before making any purchasing decisions.
