Branded Club → Unistellar® Citizen Science
Here’s the customer retention strategy used by Unistellar®
When building a hobby-driven community as a customer retention strategy, explore how the French telescope manufacturer creates engaging, in-person experiences centered on a shared hobby: stargazing. The outcome? Increased Customer Lifetime Value (CLV).
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In 2015, physicist Laurent Marfisi, his co-founders, and a dedicated team of astronomers and engineers realized that while the night sky inspired awe in many, the tools to explore it felt out of reach for most. So they built Unistellar—a company that blended cutting-edge tech with a sense of wonder.
Founding Story:
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By becoming a Unistellar Network member, here are some of the many benefits included:
Citizen Science Missions · Access to Global Stargazing Events · Real-Time NASA Collaboration Opportunities · Smart Telescope Software Updates · Priority Customer Support · Early Access to New Tech · Member-Only Newsletters and Space Insights · Etc.
Explore Benefits:
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Unistellar’s partnership with SETI in California, opens a window of opportunity for you to join talks, exhibitions, star parties, and trips with other professional and amateur astronomers. A true definition of network effect. Is it just us or don’t we all want to find out if we are alone and why we exist?
Join Activities:
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Unistellar hosts regular observing campaigns aligned with real celestial events—from meteor showers and lunar eclipses to NASA-coordinated asteroid and exoplanet missions. As a Network member, you get early access to these events and the chance to contribute data to global scientific research.
Join Activities:
· Unistellar Citizen Science Network
· Unistellar Network Investigating TESS Exoplanets (UNITE)
More Engagement ↓
Unistellar has a network—tens of thousands of users contributing observations from backyards, balconies, rooftops, and rural outposts around the world. Whether you're stargazing solo or linking up with a local astronomy group, the sky is what brings people together.
Explore Locations:
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The quality of Unistellar’s video content mirrors its mission—to make space exploration cinematic, personal, and accessible. From stunning deep-sky footage to behind-the-scenes missions with NASA, their videos remind you that the universe is closer than you think.
Watch Videos:
More Engagement ↓
Unistellar publishes dispatches from the field—stories of backyard astronomers, real-time discoveries, and first-hand accounts from users who’ve helped track asteroids or witness eclipses across continents.
Read Stories:
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Follow Unistellar by joining one of their social media accounts to engage with the latest they have been up to.
Explore Social Media:
· Check out Unistellar’s Instagram | TikTok| X / Twitter | Facebook
More Engagement ↓
When you become a member of the Unistellar Network, the Unistellar app becomes your co-pilot to the cosmos. Control your smart telescope, find celestial objects in real time, join live campaigns, and contribute to scientific missions—all from your phone. Other features? Access tutorials, sky maps, and mission updates tailored to your location.
Explore App:
· Learn about the Unistellar App
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The opinions expressed are solely those of Forms of Recreation and do not necessarily reflect the views of the brand mentioned. We encourage you to conduct your own research before making any purchasing decisions.
