Branded Club → PADI® Club
Here’s the customer retention strategy used by PADI®
When building a hobby-driven community as a customer retention strategy, explore how the American training and certification issuer creates engaging, in-person experiences centered on a shared hobby: scuba diving. The outcome? Increased Customer Lifetime Value (CLV).
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When John Cronin and Ralph Erickson founded PADI in 1966, their vision was clear: scuba diving should be more accessible, more safe, and more fun. They believed diving wasn’t just about descending into the ocean, it was about opening a doorway to another world.
Learn More: About PADI Club
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By becoming a member of the PADI Club, here are some of the many benefits included:
Exclusive 20% Discount on PADI eLearning® Courses · Free Digital PADI Club Membership Card · Scuba Diving Accident Insurance Discount · Unlimited Access to Scuba Diving® Magazine Digital Archive · Travel Savings with Partner Resorts & Liveaboards
Explore Benefits: See All Benefits
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PADI Club members don’t just dive, they join adventures. From local dive days to global expeditions, members have opportunities to connect, explore, and protect the ocean together.
Whether it’s your first reef dive in the Caribbean, a wreck exploration in the Pacific, or a conservation project with PADI Aware, PADI Club helps make every dive a shared journey.
Popular Activities: Regional Dive Meetups · International Dive Expeditions · AWARE Week · Training & Continuing Education Events
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With more than 6,600 PADI dive centers and resorts in over 180 countries, PADI Club offers global reach with local connections. Members can dive close to home or discover new waters abroad — all supported by the world’s most trusted dive network.
Explore Locations: Dive Shops & Resorts · Global Dive Destinations · PADI Travel Adventures ·
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PADI has always told the story of the ocean through exploration and conservation. PADI Club members get access to inspiring content that captures the magic of diving — from coral reef expeditions to stories of divers making a difference.
Watch Videos: PADI Club, YouTube Channel
More Engagement ↓
Through Scuba Diving® Magazine and PADI’s online features, members can read stories from fellow divers, discover new destinations, and stay inspired to keep exploring.
Read Stories: Scuba Diving® Magazine | PADI Blog | PADI AWARE Foundation
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Follow PADI by joining one of their social media accounts to engage with the latest they have been up to.
Explore Social Media: Check out PADI’s Instagram | Facebook | X/Twitter | TikTok
More Engagement ↓
The dive doesn’t end when you surface. The PADI App helps members log dives, find nearby dive centers, access training materials, and stay connected to the global dive community — right from their phone.
Explore App: PADI App
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The opinions expressed are solely those of Forms of Recreation and do not necessarily reflect the views of the brand mentioned. We encourage you to conduct your own research before making any purchasing decisions.
